A noteworthy elevation in user shelling out in India on Google Play Store apps and a vast elevation in downloads has promoted the Internet giant to get users in India to make more apps for the nation.
Google has introduced out a “Made for India app program that looks to get coders to develop apps that consumes less data, are low on memory usage, have content in local languages, and operates in patchy networks. These apps will be displayed in the store in a particular segment. Declaring this at the App Excellence Summit of the tech giant this week, Purnima Kochikar, director for business development for Google Play, told the media in an interview, “Users investing on apps have developed 3x in the country over the last couple of years. There is a genuine market here. Monetization has just started in the country.”
She claimed that Google has rolled out different transaction choices such as gift cards, carrier billing, and wallets for the market in India on the basis of the demands of domestic coders. Google refused to offer details about the type of apps users in India were investing the most. As per App Annie, the app analytics company, games are the biggest supplier of consumer spends internationally.
India exceeded the U.S. as the biggest downloader of apps in the world on Play Store of Google in 2016. India has broadened the lead over the U.S. and Brazil in 2017. Google claimed that app downloads increased by 150% over the past 1 Year in the country. Much of this development arrived from the entertainment and games category, with video streaming apps such as JioPlay and Hotstar leading it.
MyJio, WhatsApp, Messenger app, Facebook, and SHAREit are the leading mobile apps on the Google Play Store when it comes to downloads. Merely 10% of phones in India have data speeds more than 15 Mbps. On the other hand, within the past 7 Months, the data used has gone up to 2 GB per user from 500 MB per user for many telephone operators.
Well, for now, Google has become aware of the potential of India.