Global Analytics as a Service Market: Overview
The analytics as a service (AaaS) emerged from the integration of analytics solutions and cloud computing. It is a service model that uses analytics software to analyze and is delivered through web-based technologies. It offers services based on subscription. It comprises SaaS-based social media AaaS and cloud-based BI solutions. Cloud-based BI solutions effectively deliver business analytics solutions to the end-user at a lower cost. SaaS-based social media AaaS entail remote positioning of a variety of tools that assist in analyzing trends, patterns of visitors, collect data, and find better ways to serve customers. Analytics as a service helps to implement and manage analytics infrastructure on-premises; it enhances operational efficiency, cuts preventable losses, and creates new opportunities. It lowers cost of ownership, increases the ability to process huge data through the cloud, and aids in business intelligence maturation.
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Global Analytics as a Service Market: Growth Factors
The major growth factor of the global analytics as a service market is growth in the structured and unstructured data from different social media platforms. It provides better visibility and enhances ROI on inbound and outbound marketing campaigns; this is anticipated to boost the global market growth. It also helps to monitor traffic on the real-time basis. Moreover, increasing adoption of data analytics is a major key factor driving the global analytics as a service market growth. In addition, it offers major benefits such as predictions based on experiences and ability to recognize patterns. Many companies are adopting data analytics to understand consumption patterns and customer acquisition in order to maintain customer loyalty, increase revenue, and save costs.
Global Analytics as a Service Market: Segmentation
The global analytics as a service market is classified based on a solution as network analytics, marketing analytics, the web and social analytics, risk analytics, supply chain analytics, financial analytics, sales analytics, and customer analytics. Based on analytics type, the global market is categorized as diagnostic, descriptive, predictive, and prescriptive. Moreover, based on service, the global analytics as a service market is divided into managed services, support, and maintenance, and consulting. Furthermore, on the basis of deployment model, the global market is segmented as hybrid cloud, public cloud, and private cloud.
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Global Analytics as a Service Market: Regional Analysis
North America is the leading player in the global analytics as a service market owing to the presence of major manufacturers. The US accounted for the largest market share. Asia Pacific is another region contributing for the largest market share owing to mergers and acquisitions in this region further giving rise to improved productivity. In addition, emergence and adoption of big data in Asia Pacific are anticipated to foster the global analytics as a service market growth.
Global Analytics as a Service Market: Competitive Players
Major players in the global analytics as a service market are Google, Inc., SAS Institute, Bigml, Inc., IBM Corporation, Cloudera, Inc., Oracle Corporation, Hewlett-Packard Enterprise, and Hitachi, Ltd. Other players influencing the global market are EMC Corporation, Guavus, Inc., Amazon Web Services, Gooddata Corporation, 1010data, Inc., and Computer Science Corporation.
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