Enterprise social software is software that is used in commercial or business enterprises. It is used as a communication platform. The access to the enterprise social software is limited only to the organization employees or members. The function of the social software includes various editable and authorization tools such authoring, tags, links, search options, extensions, RSS feeds. It can be also termed as the combination of collaboration tools and social networking. It delivers a social connectivity to channel partners, customers, employee and distributor. The other advantages of enterprise social software are availability of real- time knowledge sharing, knowledge encouragement, and awareness of the innovations.
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The global enterprise social Software (ESS) market is broadly segmented based on deployment, enterprise size, and the end users. On the basis of deployment the global market is diversified as On-demand (Saas) and On-premises distribution. Further, based on organization size it is widely bifurcated as small businesses, medium businesses, enterprises, and large enterprises. Moreover, based on the end user verticals, the global market is segmented as healthcare, retail, telecommunications, banking, insurance, government and educational institutes, and many others.
The emergence of social networking, introduction of BYOD (bring your own devices) system, and demand from employees are some of the major drivers of the global enterprise’s social software (ESS) market. Rising adoption of social software by entrepreneurs to reduce communication cost, to foster the workforce productivity, and bring out the innovative ideas and knowledge has also fostered the demand for the global market. Constant development in the software and growing demand from the end users segment has fueled the growth of the global enterprise social software (ESS) market. The high cost of initial setup stage and lack of tool integration and uncertain methodology are some of the factors restraining the global enterprise social (ESS) market.
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In Addition, the global enterprise social software (ESS) is broadly classified based on regions, this includes North America, Europe, Asia-Pacific, Africa, and the Middle East. Regionally, North America is projected to show a huge growth and may also dominate the global enterprise social software (ESS) market due to growing demand from small business and startups. Asia Pacific may rapidly rise in the global market owing to a high number of installation of the enterprise social software.
Some of the major players leading the global enterprise social Software (ESS) market include OpenText Corp, Broadvision, Google Inc, Salesforce, Cisco, Tibco Software, Autodesk, Jive Software, IBM, Atos, and Microsoft. Other key players comprise Lithium, Socialtext, Mzinga, and Sitrion.
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